SOCIAL RESPONSIBILITY + SUSTAINABILITY AT AMAYA

MATERIALS

  • GENERAL

    At Amaya, we embrace more responsible use of materials, prioritizing responsible sourcing and manufacturing methods to minimize our carbon footprint and promote ethical practices in our supply chain. Our commitment lies in choosing materials with a lower ecological impact, contributing to a responsible industry. Our strategy focuses on reducing environmental damage through conscious choices in the development of our products. This includes eco-design principles, more responsible material selection and packaging to minimize waste and promote environmental awareness in our operations.

  • STATEMENTS

    • At Amaya we are committed to responsible use of materials and conscious choices.
    • We strive for materials that are not only beautiful and high quality, but also have a positive impact on the world.
    • Our focus goes beyond our clothing, our packaging is also an important component. This is why, for example, we use FSC-certified recycled cardboard for our E-com boxes.

  • DEVELOPMENTS

    • Traceable materials through certificates by 2027, 30% of our materials are from more sustainable alternatives.
    • 100% of our packaging is sustainable by 2027.
    • Minimize production waste by reusing residual materials in accessories such as scrunchies and purses.
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COMMUNITY

  • GENERAL

    At Amaya, we are committed to improving working conditions. We strive to enhance employee well-being by promoting fair labor practices and putting cooperation at the center of our work. In doing so, we aim to create a rightful and engaging work environment where everyone can thrive. Our strategy to achieve this, focuses primarily on working closely with our supply chain partners, conducting risk assessments, and strengthening relationships and loyalty among both suppliers, employees and our consumers/community.

  • STATEMENTS

    • We value safe and fair working conditions throughout our production chain.
    • To identify and minimize risks, we continuously conduct a due diligence process.
    • Investing in long-term relationships with manufacturers.
    • We invest in long-term collaborations with manufacturers and partners such as RethinkRebels, LimaLima to achieve sustainable improvements. We also collaborate with Didi's vintage and through this partnership we give a second life to our samples.
    • Transparency is key: we share insight into our production sites and processes.

  • DEVELOPMENTS

    • A transparent production chain in which it is clear where and how our products are made.
    • Independent checks on working conditions at our production sites.
    • Implementation of Responsible Business Conduct, so that we take and share responsibility with our supply chain at every step of the chain.
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CIRCULARITY

  • GENERAL

    Circularity is central to our approach, emphasizing the use of our products. Amaya's main focus is to encourage mixing and matching outfits, reducing unnecessary purchases and creating endless combinations. With this, we focus on breaking established patterns, strengthening our reputation, establishing effective collaborations and optimizing our operations. Amaya's strategy includes focus on awareness, transparency and continuous improvement within our business model. By producing relevant and timeless products that are wearable for as long as possible, we strive to extend the life of our products. In addition, we are committed to minimizing waste, reducing the use of raw materials and promoting a more responsible product life cycle.

  • STATEMENTS

    • We design timeless products with quality and durability as our foundation.
    • We design timeless products with quality and durability as the foundation. Our products are made to last.
    • We look beyond the first life cycle and encourage reuse and repair.

  • DEVELOPMENTS

    • Understanding and reducing our carbon emissions from our own operations.
    • Extend the life of sample products through relove programs such as My Limalima & Didi's Vintage.
    • We support our customers with clear care guidelines to maintain the longevity and quality of our products.
    • Thinking about how a product can be recyclable as early as the design phase.
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